Meta tags include things like title tags, meta descriptions, and structured markup language. Google also wants to see those “keywords” in behind-the-scenes tags, meta tags that show up in search results and influence your rankings.
Your page won’t be eligible to rank unless that search term appears somewhere in the visible text on the page. If someone types “vegetarian pizza” into Google for example, Google wants to see “vegetarian pizza” (or a semantic equivalent) in the page copy – in headings, bullet points, and bold and/or italicized text. Relevance means your content has to contain the words people are searching for. At 30,000 feet, they’re looking for relevance, popularity and authority.
Search engines look for hundreds of things when deciding who to rank at the top of search results. Show Search Engines You’re Relevant, Popular and Authoritative It should help your audience, be memorable and actionable. It should be as long as it needs to be to get your point across. Your content should be well crafted and original.
They’ll leave without giving you a chance.Įasy to skim also does not mean should craft short or non-value-add content. Make your main points stand out on the page with prominent headings, bullet points, and bold and italicized text.ĭO NOT write densely packed, run-on and wandering content with no visuals and clear beginning, middle or end like in the example above.Use simple, concise and direct language, short sentences and paragraphs.That immediately translates into some do’s and don’ts. (I told you there were a few surprises!) They skim it. The first thing you need to know is that the vast majority of people don’t read web content. It will however, explain HOW you should craft your website content in order to maximize findability and rankings. This post isn’t going to explain the who or what – WHO your audience is or WHAT their information wants and needs are. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
0 kommentar(er)
